An in-depth look at each
of the major nine shifts currently taking
place; an explanation of the resulting outcomes
that will become predominant by 2020; the
implications of each shift for business and
work, life and education.
Chapter 6. People
Work at Home: Shift One
Knowledge workers do not want to waste 25%
of their work time commuting. Employers want
to be able to recruit nationally. Soon telecommuting
will become common, as employers realize that
home workers are more productive.
Chapter 7. Intranets
Replace Offices: Shift Two
With supervision accomplished better online,
cost-effective intranets that can link workers
regardless of location replace costly and
inefficient physical offices.
Chapter 8. Networks
Replace the Pyramid: Shift Three
Companies and organizations restructure themselves.
Moving from the pyramid structure where information
is limited to networks where information is
shared and work is more efficiently done.
Chapter 9. Trains
Replace Cars: Shift Four
Time becomes more valuable. Since one cannot
work and drive at the same time, knowledge
workers migrate to trains where they can work
and travel at the same time.
Chapter 10. Communities
Become Dense: Shift Five
To conserve time, knowledge workers move to
neighborhoods that have shopping and light
rail within a twelve block radius. Suburbs
decline as the location of choice for knowledge
Chapter 11. New
Societal Infrastructures Evolve: Shift Six
New societal infrastructures are built, so
that the inequalities of wealth in society
are adjusted to the benefit of both business
and the middle class. A variety of win-win
programs are created, including new privacy
laws and Individual Learning Accounts.
Chapter 12. Cheating
Becomes Collaboration: Shift Seven
New values, work ethics and behavior of the
21st century take over, including collaborative
work, peer-to-peer sharing, and self-discipline.
Chapter 13. Half
of all Learning is Online: Shift Eight
With the need to spend one to two hours a
day in learning, online learning is not only
efficient, but provides a superior way to
gain information and positively transforms
the traditional face-to-face classroom.
Chapter 14. Education
Becomes Web-based: Shift Nine
The brick-and-mortar school building and college
campus yields quickly to a web-based structure,
just like the rural one-room schoolhouse was
replaced 100 years ago.
About the Authors