Nine Shift Work, life and education in the 21st century
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meet William A. Draves
William A. Draves
meet Julie Coates
Julie Coates
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visit a weblog of 21st century
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Julie Coates and William A. Draves
Julie Coates &
William A Draves
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Today is
In just twenty years, between 2000 and 2020, some 75% of our lives will change dramatically. We know this because it happened once before. Between 1900 and 1920, life changed.
Nine Shift Weblog The Weblog of the 21st Century
Nine Shift explores the uncanny parallels between today and 100 years ago, examining the changes between the two transition periods and the forces that restructure society in the new economic era.

Discover each of the major nine shifts currently taking place and find out the implications of each shift for business and work, life and education.

Come explore the excitement of the 21st century with us.

“Fascinating reading. Seductive.”

“Not since John Naisbitt’s Megatrends has a book
hit the mark so clearly.”

-American Institute of Architects"

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Welcome to our story. Welcome to Nine Shift.
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What Nine Shift Means?

The term "nine shift" is used to describe the great changes taking place in our lives right now. What we are experiencing in how we use our time and how we experience life derives from the phenomenon that nine hours in your day will be spent entirely differently in 2020 than they were spent in 2000.

There are 24 hours in a day. We have no real discretion with roughly 12 of those hours. We need to eat, sleep, and do a few other necessary chores in order to maintain our existence. That hasn't changed much through the centuries, so far.

That leaves approximately 12 hours a day where we, as individuals, do have some discretion. That includes work time, play time, and family time.

Of those 12 hours, about 75%, or 9 hours, will be spent totally differently a few years from now than they were spent just a few years ago. Not everything will change, but 75% of life is in the process of changing right now.

The same kind of change occurred between 1900 and 1920 as well. Frederick Allen called it "the big change" in his 1952 book by the same title.(1) We call it a nine shift.

What this means is that nine hours in your day will be spent entirely differently in 2020 than they were spent in 2000. That is an enormous change. That is a nine shift.

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